Dedicated IT Assets

Aligning Print and Digital with a Fresh Brand Identity

Aligning Print and Digital with a Fresh Brand Identity

Collaborating with marketing managers, I developed a series of print materials and led the redesign of Dedicated IT’s website to align with their rebrand.

Strategy

Dedicated IT was founded on a passion for technology and a commitment to helping small and mid-sized businesses reach their full IT potential. They wanted to communicate their expertise in efficient technology solutions while standing out with a quirky, unique personality that differentiated them from competitors.

Execution

I partnered with a copywriter to conceptualize and create brochures, sell sheets, and postcards, while also overseeing the website redesign. Each piece was crafted to reflect Dedicated IT’s fresh identity, emphasizing both their professionalism and their fun, approachable side.

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