Creating a Brand Identity that Inspires Positivity

Strategy
- The brand’s mission is to inspire positivity by offering hand-crafted goods that brighten your day and remind you to smile.
- The goal was to create a logo that encapsulated this uplifting spirit, making each purchase feel like a reminder to embrace a good attitude.
Execution
- Designed a logo that radiates warmth and positivity, aligning with the boutique’s mission.
- Developed printed thank-you notes to accompany each order, ensuring a personal and heartfelt touch.


The result is a logo and supporting materials that reflect the boutique’s joyful and heartfelt mission.
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