Shop Purpose-Driven Gear: Subaru’s Giveback Initiatives

Showcasing Sustainable & Purpose-Driven Gear

Showcasing Sustainable & Purpose-Driven Gear
To highlight Subaru Gear’s eco-friendly and giveback collections, we created a digital flipbook that educated customers on these brands while providing a seamless shopping experience.

Strategy

  • Educate customers on Subaru Gear’s commitment to sustainability and social impact.
  • Create an engaging, visually compelling catalog that drives traffic back to the site.
  • Ensure each product’s story is highlighted while making the shopping experience intuitive.

Execution

  • Partnered with an account manager to select brands with strong sustainability and giveback initiatives.
  • Utilized lifestyle imagery from our annual shoot to showcase the gear in action.
  • Embedded direct links for a seamless transition from storytelling to shopping.

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