Amanda Stillman Creative

A Curated Shopping Experience for the Holiday Season

To drive sales and increase traffic to the holiday gifting department, we created a digital flipbook that showcased Subaru Gear’s seasonal collection in an engaging, easy-to-shop format.

• Collaborated with the merchandising team to curate a compelling holiday assortment.
• Designed and produced the flipbook, ensuring a seamless blend of product and lifestyle imagery.
• Optimized visuals through extensive Photoshop work to enhance the shopping experience.

Strategy

• Launched in mid-October to accommodate potential shipping delays and ensure on-time holiday delivery.
• Designed to highlight gifts at various price points and appeal to different Subaru enthusiasts.
• Integrated into multiple marketing touchpoints, including email campaigns and the holiday gifting quiz.

Execution

• Partnered with an account manager to handpick giftable products.
• Prepared and enhanced imagery to create a polished, on-brand presentation.
• Hosted the flipbook on SubaruGear.com, linking each product to its purchase page with clear CTAs.

This interactive guide provided customers with a seamless holiday shopping experience, making it easier to find the perfect Subaru-inspired gifts.