Amanda Stillman Creative

Bringing the Subaru Lifestyle to Life

Each year, Subaru Gear’s new collection launches with 100-200 fresh products, requiring high-quality lifestyle imagery to support marketing efforts throughout the year. To ensure a seamless and impactful photoshoot, I oversee every step—from planning to execution—while aligning our content with Subaru’s broader marketing strategy.

• Align the shoot with Subaru Gear’s marketing calendar to ensure fresh, relevant content for promotions throughout the year.
• Capture dynamic lifestyle imagery that resonates with Subaru enthusiasts and enhances the e-commerce experience.
• Select locations that reflect the spirit of adventure and versatility inherent in the Subaru brand.

Execution

• Worked closely with the photographer to secure the ideal shoot locations.
• Partnered with the production coordinator to book talent through model agencies, ensuring diverse representation.
• Assigned apparel and gear to models based on the collection, creating a cohesive and engaging visual story.

The result is a collection of compelling imagery that drives Subaru Gear’s marketing efforts across e-commerce, email campaigns, and promotional materials.