Amanda Stillman Creative

Enhancing Usability & Brand Consistency

With the transition to a new platform, the Subaru Gear dealer site needed a full redesign to improve navigation, mobile responsiveness, and promotional visibility. This presented an opportunity to create a more user-friendly experience while ensuring alignment with Subaru’s updated brand guidelines.

• Led the redesign from concept to execution, ensuring a seamless transition to the new platform.
• Developed strategic wireframes and high-fidelity designs in Adobe XD to present to stakeholders.
• Collaborated with developers to bring the new design to life while maintaining brand compliance.

Strategy

• The previous site lacked mobile responsiveness and made it difficult to showcase ongoing promotions.
• The goal was to simplify navigation while effectively highlighting offers and educational content without overwhelming the user.

Execution

• Designed and presented a refreshed site layout that prioritized usability and promotional visibility.
• Ensured the design adhered to Subaru’s latest brand guidelines for a cohesive look and feel.
• Worked closely with the development team to implement the new structure, improving both aesthetics and functionality.

Above you will see the previous homepage design pictured first and the updated design second.