Amanda Stillman Creative

Boosting Brand Visibility with Targeted Marketing Initiatives
I oversee our marketing initiatives, managing an annual calendar that includes 4-5 monthly emails, social media posts, and newsletters. Additionally, I provide product recommendations to better connect with our audience, all with the goal of increasing brand visibility and building strong customer relationships.

Fall Gear Launch

For our fall launch campaign, I developed a targeted approach by segmenting our email list into two distinct audiences: Sunbelt and Snowbelt. This allowed us to tailor messaging to each group’s unique needs and preferences, ensuring we highlighted the most relevant gear and products for each audience.

Execution

Each year, we conduct a photoshoot to capture imagery for our marketing campaigns. I utilized the lifestyle imagery I art directed for the year, integrating it seamlessly into our email campaigns to enhance the visual appeal and drive engagement.

Subaru Gear Puppy Bowl Campaign

In collaboration with the marketing manager, we developed a series of campaigns that included email marketing, website updates, and a downloadable recipe card.

Strategy

The Puppy Bowl campaign was designed to engage customers by encouraging them to treat their pets to something special, while also reinforcing the Subaru Gear brand.

Execution

We incorporated lifestyle imagery from our annual photoshoot to showcase the pet gear. In addition to offering a promo code, we provided a downloadable dog-friendly recipe to further engage our audience and enhance the campaign’s value.